Many sites have statistics associated with them. But what do they mean? Where did our potential client come from? What did he see on the site? Where did he exit the site? Why? Did he get what he wanted? Do you know?

You’d be amazed at how hard some of these questions are to answer from a standard set of web statistics. The logs can be vast and read like another language. What you need is someone to interpret them for you.

At Wrenhill, all our clients are different. Some are happy with a standard set of logs. But clients, who are concerned with selling for their sites or are interested in building a client relationship process with their own clients in turn, need more information as well as a cost effective solution. Partly consultancy and partly implementation, our view always comes back to the business process. What is it you are trying to achieve? What do you actually need to know?

With Claro, sales are at the centre of what they do. When we built the solution, the statistics engine was a key part of the solution. Business questions and needs change so it’s usually something that needs updating on a fairly regular basis.

But when you can click a button on a set of on-line statistics that answer questions such as “Which of my top three referrers forwarded the most references on this page this month?”, in a graphical and textual display, you know you’re well on the way understanding your client base.